The soundyour brandhasn't made yet.
We build the music that lives inside your brand — from campaign scores to full sonic identity systems. Culture-first. MENA-native. Built from a label, not a playlist.
A label
that works
like an agency.
- Recognized by the Recording Academy as one of MENA's top five independent labels
- Catalog with multi-million streams across Spotify, Apple Music, and Anghami
- Producers and engineers across Khartoum, Cairo, Riyadh, and Dubai
- Active brand partnerships from Saudi Arabia to Sudan to the UAE
Most sonic agencies borrow culture. They license what's trending, wrap it in a brief, and deliver something that sounds like a brand trying too hard.
SVNBIRDS is different because we produce culture. The same team that makes chart-ready records for regional artists makes the campaign music for your brand. The same ears. The same standards.
We started as an independent label in 2020, building around artists the region's major labels overlooked. That instinct — to bet on the underrepresented sound — is still how we work. It's why the music we make for brands doesn't sound like anyone else's.
One ecosystem.
Two engines.
This dual structure is our unfair advantage. No other sonic agency in the region can say the same.
We fit around
how you operate.
What we make.
| Service | What it is | Timeline |
|---|---|---|
Sonic Identity SystemFlagship | The full architecture — sonic logo, UI audio, extended brand kit, usage guidelines across all touchpoints | 3–5 weeks |
Sonic Logo | 2–4 second brand mnemonic — the sound that travels everywhere your logo does | 1–2 weeks |
Campaign Score | Original score for film, TVC, and digital — composed and produced for your creative | 1–3 weeks |
Original Song | Artist-led track for campaign, released commercially. The music strategy, not just the music | 3–6 weeks |
Sound Design & Post | Foley, FX, mix, master — delivered to broadcast and digital specs | 3–10 days |
Music Supervision | Sync licensing and label coordination — finding the right track with the right deal | Project-based |
Music Distribution | DSP distribution for campaign tracks — so your brand's music builds catalog after the campaign ends | Project-based |
Music Marketing | Campaign strategy, influencer seeding, and paid media for music releases | Project-based |
Artist Booking | We source and book the right artist for the right brief — from our roster or beyond | Project-based |
Proof, not promises.
From campaign track to permanent catalog asset
Sudani's Unix campaign needed a song that worked on TV, social, and radio — and a strategy to give it a life beyond the media spend.
- →Artist booking from SVNBIRDS roster
- →Original music production and jingle composition
- →Voice-over direction and recording
- →Sound design across all campaign cuts
- →Commercial release on Spotify, Apple Music & Anghami via custom DSP setup built for Sudani
Placing the right artist at the center of a regional campaign
Adidas ME needed a campaign anchored by a regional music artist whose presence would land authentically with a young MENA audience — not just a name on a contract.
- →Artist sourcing and booking from SVNBIRDS roster
- →Creative role development within the campaign
- →Coordination across music, fashion, and live event activations
A 360° sonic identity for Saudi Arabia's first social super app
Link needed a sound at the scale of its ambition — three distinct campaign films, one coherent sonic identity that felt like the app, not a corporate commercial.
- →Video 1 — The Pulse: High-BPM energy for real-world check-ins
- →Video 2 — The Moment: Tactile audio anchored by mechanical shutter for capture features
- →Video 3 — The Identity: Needle-drop that hands the brand beat off to the user's own track
- →Full sound design, mix & master across all three films
The Pulse
The Moment
The identity
Modern Saudi youth culture with Khaleeji roots
Puma KSA needed to speak to young Saudis without sounding dated or foreign. Heritage alone would've felt old. Generic global pop would've felt imported.
- →Original production fusing modern dubstep with Khaleeji musical identity
- →Voice-over direction and recording
- →Full sound design across all campaign cuts
- →Mixing and mastering
A campaign that sounded like Sudan, not a marketing department
MTN needed a campaign built on Sudanese cultural and heritage sound — not the generic global pop telcos default to.
- →Original music production grounded in Sudanese cultural sound
- →Lead artist booking from SVNBIRDS roster
- →Voice-over direction, sound design across all cuts
- →Mixing and mastering to broadcast specs
Campaign Mix & Sound Design
Kudu's agency delivered picture-locked footage and stems for a national TVC campaign. The job was specialist craft, not creative direction: take a campaign that was already creatively built and finish it to broadcast standard.
- →Full mix from delivered stems
- →Mastering for broadcast and digital specs
- →Sound design across all campaign cuts
Promotional Campaign
Fuchs needed a sales-push campaign that didn't sound like a sales-push campaign. The brand wanted to shift its sonic identity toward hip-hop and urban production — pulling a category that usually sounds like factory floors into something a younger audience would actually listen to.
- →Original music production in a hip-hop / urban direction
- →Sourced and booked the right artist for the brief — outside our roster, chosen to fit the brand's audience
- →Voice-over direction and recording
- →Full sound design across all campaign cuts
- →Mixing and mastering to broadcast and digital specs
Our catalog. Your campaign.
When the right existing track is the answer, we handle sync — from licensing to label coordination. Our catalog spans Spotify Saudi Pro League placements, VICE Arabia, Netflix original content, and Red Bull global productions.
The brands we've worked with.
of consumers said Mastercard's sonic identity made the brand feel more trustworthy within 12 months of launch.
Sound is the most underused brand asset in MENA. The brands that move first build an advantage that's expensive to follow.
Why SVNBIRDS.
Three steps.
One email.
Let's move the
culture together.
Send us your brief and we'll tell you within 24 hours if we're the right fit. No pitch theatre, no unnecessary process — just a direct answer and a path forward.
Send a Brief →