The brief
MTN needed a campaign built on Sudanese cultural and heritage sound — not the generic global pop telcos default to.
Deliverables
- →Original music production grounded in Sudanese cultural sound
- →Lead artist booking from SVNBIRDS roster
- →Voice-over direction, sound design across all cuts
- →Mixing and mastering to broadcast specs
Why it worked
Sudanese audiences hear generic telco campaigns every day. By committing to a culturally grounded sound, the campaign sounded like the country it was talking to.
