Adidas Middle East · Sportswear
Placing the right artist at the center of a regional campaign
Instagram
The brief
Adidas ME needed a campaign anchored by a regional music artist whose presence would land authentically with a young MENA audience — not just a name on a contract.
Deliverables
- →Artist sourcing and booking from SVNBIRDS roster
- →Creative role development within the campaign
- →Coordination across music, fashion, and live event activations
500K+
Engagement across activations
The result
Pairing the right artist with the right brand moment outperforms generic celebrity bookings — every time.
