Link App · Saudi Arabia
A 360° sonic identity for Saudi Arabia's first social super app
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The brief
Link needed a sound at the scale of its ambition — three distinct campaign films, one coherent sonic identity that felt like the app, not a corporate commercial.
Deliverables
- →Video 1 — The Pulse: High-BPM energy for real-world check-ins
- →Video 2 — The Moment: Tactile audio anchored by mechanical shutter for capture features
- →Video 3 — The Identity: Needle-drop that hands the brand beat off to the user's own track
- →Full sound design, mix & master across all three films
THE APPROACH
We treated the sound design like a record production. The result was a sonic identity that didn't sit on top of the app — it sounded like the app itself.
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