The brief
Sudani's Unix campaign needed a song that worked on TV, social, and radio — and a strategy to give it a life beyond the media spend.
Deliverables
- →Artist booking from SVNBIRDS roster
- →Original music production and jingle composition
- →Voice-over direction and recording
- →Sound design across all campaign cuts
- →Commercial release on Spotify, Apple Music & Anghami via custom DSP setup built for Sudani
The insight
Most campaign music dies the day the ad stops running. We turned Sudani's track into a permanent catalog asset that earns streams, gets playlisted, and keeps the brand culturally present long after media spend ends.
