About SVNBIRDS

Built from a label, not a playlist

We started as a producer collective in 2020, betting on the sounds the majors overlooked, and became a label a year later. Today SVNBIRDS releases, grows and books artists across the Middle East and North Africa, and makes music for brands through SVNBIRDS Agency.

01The structure

One ecosystem. Two engines.

01 · The label

The Factory

Where culture is born.

We develop the artists, producers and sounds shaping the region, so we always know what the Middle East and North Africa actually listens to.

02 · The agency

The Platform

Where culture scales.

We turn that sound into campaigns and sonic identity systems for brands: active infrastructure a campaign plugs into.

02The story so far

Since 2020

2020
SVNBIRDS starts as a producer collective, betting on the sounds the majors overlooked.
2021
SVNBIRDS becomes a label. Uzu's debut EP 'Safqa', made with producer 77.
SceneNoise
2022
Montiyago's debut single 'Kalam Kteer'; 77's 'Cabana' with Soulja and Swani.
SceneNoise · CairoScene
2023
SVNBIRDS Agency opens for brands. Among the labels taking over XP Nite in Riyadh.
MDLBEAST
2024
Named one of five independent labels bringing the sounds of the region.
GRAMMY.com
2025
Soulja's 'Location' reviewed.
Rolling Stone MENA
2026
Soulja is OkayAfrica's Artist of the Month; Montiyago's YAGO is out.
OkayAfrica