THE POWER OF MUSIC IN BRANDING
Because music is one of the most potent tools to create, alter, and change our emotional state. It affects our moods, feelings, behaviour, and pulse, making us feel calm, sad, scared, or happy and uplifted.
Studies show that brand engagement, recognition, and likability is far more potent when music is used meaningfully and wisely.
To be more specific: Businesses with music that fits their brand identity are 96% more likely to be recalled than those with unfitting music or no music at all.
Most sounds that surround us today are random – sometimes even unpleasant. For that reason, audio branding is not a question of adding more sound, but instead, it’s all about using the right sound and music at the right time and place. Otherwise, it’s just noise.
UX Sound Design
Automotive sound design
Original Music Composition
Social Media Strategy
Research & Analysis
THE FUTURE OF BRANDING
With audio branding, companies can tap into the inherent power of sound to establish affinity with their target audience. While visual elements like your brand colors and logo are important to your growth, sound helps you to reach your customers on a brand-new level – untouched by images and text. Sound is key to memory recall so brands that place importance on unique audio branding have a greater chance of creating a memorable identity. In a world inundated with ads, how to stand out is something every brand thinks about!
YES, SOUND INFLUENCES BEHAVIOUR
It was found that sound has the ability to influence consumers in either a subconscious or a conscious way. This has a direct influence on the amount of time that consumers are willing to spend in-store and ultimately influences their buying decisions and behaviour in either a positive or a negative way.